A digital advertising campaign has multiple benefits and encompasses an extensive variety of techniques, from creating digital images and web design to 3D animations. The professionals at Red Crayon are experts have strong digital advertising capabilities using banner ads, website design and development, email marketing and 3D architectural rendering.
The agency can plan, create and manage all aspects of client needs for a successful online presence with a multitude of opportunities. Digital advertising campaigns are effective for a variety of goals, from branding and increasing visibility to reaching specific target audiences. Digital advertising demands attention and is effective in persuading people to purchase products or services.
The Internet has increased competition tenfold and digital advertising enables companies, organizations and entrepreneurs to rise above their competition and enhance customer acquisition. Digital design in advertising is highly flexible and can be used in banner ads, artwork, and mobile applications and animations, along with emails, videos and podcasts.
The versatility of digital advertising enables it to be used to launch a new product or service, improve sales of an established item, and introduce a company to a wide range of potential customers. It levels the playing field, enabling small enterprises to compete with much larger companies.
The use of digital advertising reduces the cost for business owners and provides a better return on investment. Depending upon the needs of the client, digital marketing can replace costlier avenues that include magazines, radio and TV. The effectiveness and resulting traffic from any marketing program can be ascertained fairly quickly with online analytics.
Increased exposure from digital marketing has long-term effects, unlike other mediums that can be fleeting, and has the added benefit of being available to potential customers anywhere in the world. Business owners have the option of being able to cast their net globally or locally. Digitally marketing isn’t intrusive like telemarketing methods and individuals have the option of opting out of receiving future communications.
The advent of social media makes it easy for companies to spread their message digitally. Social media is the online equivalent of word-of-mouth advertising and advertising often has a domino effect. A single message on social media may be shared with up to 20 different individuals, who in turn share it with others.
A digital advertising campaign offers far greater opportunities than traditional methods and has the ability to reach targeted customers around the world. Red Crayon offers an extensive array of digital capabilities, all of which are at the disposal of clients to help their business grow and flourish.
Located at Level 3, 132-136 Albert Road in South Melbourne, for more information call +61 (0)3 9533 2211or visit Red Crayon online. The agency maintains a presence on Facebook, Twitter, YouTube and Instagram.