Every business big or small needs targeted marketing strategies if they are to exist in the very competitive world of business and if found lacking in good strategies the end of the road would be very near, for those tardy in implementing effective short, medium and long term strategies.
Restaurants too need to implement innovative strategies that would bring their customers to “seat their bums” and enjoy the gourmet cuisine laid out for them and by doing so enhance profitability of the restaurant and help to keep their profitability high to serve them another day.
Specializing in restaurant marketing and publishing some of the best read restaurant marketing books has brought the innovator of strategic restaurant marketing Howard Tinker to the forefront in a competitive world where restaurateurs are in cutthroat competition trying to be the best.
Restaurant Profits lead by Howard Tinker has helped many restaurateurs to bring very innovative strategies to further their businesses and the two restaurant marketing books published by him, “More Bums on Seat” and “Selling at the Table” have given great insights to the way restaurants are being marketed today among a very wide clientele who enjoy eating out and titillating the culinary delights laid out for them.
“More Bums on Seat” helps restaurateurs to attract more customers to their restaurants through aggressive marketing strategies implemented by employing all communication mediums available on the Internet and getting to the customers through an immense data base that has been compiled to target them.
Email marketing, internet marketing, the social media and other avenues and platforms are used aggressively to ensure that the marketing messages of the restaurants are carried effectively and fast to the targeted customers.
This gives great impetus to the restaurateurs who have been sitting and waiting for customers to grace their restaurants without much proactive marketing other than bringing out a few advertisements which for many reasons would go unnoticed and have no impact on any customer.
The strategy innovated in the restaurant marketing book “Selling at the Table” provides a unique opportunity to staff serving customers at the table to sell profitable dishes which would coax the customer to spend more at the table.
This proactive initiative by the staff at the table would bring in better profits whilst helping the customer to enjoy a better spread and the choicest of selections in the best of cuisine.
More than 6000 restaurant owners have the two books and they have found that these two restaurant marketing books have helped them to look at their businesses from a very different perspective thereby providing them very innovate new strategies to ensure that they are always proactive in their marketing so that customers old and new are made aware of what their restaurant would offer if customers are willing to take that short walk to the restaurant.
There is no doubt that the restaurant marketing books have revolutionized the way restaurants are targeting their customers and would continue to do so in the future too.